WE WORK WITH
Green Gold by Wassner
The finest Silver Unicorn Trademark

Circularityor circular economy, is an economic model. The concept focuses on a sensible cycle for materials and encourages people to rethink products, repair them, recycle them, reduce materials and thus minimize waste and pollutants. Clever, isn't it?

Im Folgenden erfährst du, wo und wie Purajoya Zirkularität umsetzte.

QUALITY & SWISS DESIGN

Purajoya focuses on slow fashion - quality and not quantity - class instead of mass!

PURAJOYA jewelry is designed and finished in Switzerland. Slow Fashion means for us durable jewelry in timeless and modern design. In our shop you will find durable, high quality and well crafted jewelry. You will love our timeless elegant jewelry even in 10 years. We put our highest demands into timeless elegance and precious materials.

Premium Quality Logo
Perlenarmband weiss
TIMELESS ELEGANT

Our jewelry combines not only long-lasting quality, but also long-lasting design - slow fashion. Our jewelry has great potential to be your favorite jewelry. You will love our timeless elegant jewelry even in 10 years.

The jewelry of Purajoya is easy to combine and gives your outfit the special touch. It fits wonderfully to casual style as well as to elegant evening wear. With our Mix&Match principle you can create many different combinations from a few components and wear them with different styles.

Jessica mit Onyx Schmuck
Charlene mit Seepferdchen
Model mit Amethysten Schmuck
Charlene mit Silberschmuck Rosenquarz
DURABILITY DUE TO HIGH QUALITY SILVER

Purajoya places great importance on creating jewelry that will be worn for a lifetime and will last. Therefore, our silver jewelry is made of high quality silver. This means that our silver jewelry lasts even longer without oxidizing and without the need for toxic cleaning agents.

The finest Silver Logo
Vergolden & Reparatur
PACKAGING

Purajoya packs wherever possible with certified & recycled material. Beautiful packaging is very important to us. We take care to use only as much material as needed to ensure the jewelry is in perfect condition.

Sustainability also includes not wasting our resources. For us, being sustainable is not a state, but an ongoing process.

Charlene mit Schmuckset Laila Blau Gold
Amethyst Schmuckset auf Model
Charlene mit Halskette Laila Blau Gold
Charlene mit Amethysttropfen Halskette & Creolen
RENEWAL & REPAIR

What is more sustainable than repairing and renewing your favorite jewelry? Purajoya is not only committed to sustainable production, but also to maintaining and increasing the value of your jewelry!

Our team of experts is at your side when it comes to repairing, maintaining or gold-plating your valuable precious or fashion jewelry. We take care of your jewelry - no matter what it takes. As specialists, we will find the right solution to make your jewelry shine again.

Find out more about PURAJOYA's exclusive renewal service here.

Vergolden & Reparatur
Gold Barren
RECYCLING

The preservation of resources is important to us. Therefore, the resources we use in our business activities play an essential role. Purajoya uses regained precious metals for jewelry refinement and jewelry manufacturing.

Circulatory Capability: The more individual components of a piece of jewelry are suitable for recycling, the more sustainable it is. This is because it means that the materials potentially remain in the cycle, thus saving raw materials, energy and emissions. Our premium silver jewelry fulfills this completely. It consists of 100 percent recycled silver.

Free of harmful substances: Wenn ein Produkt in den Kreislauf zurückgeführt werden soll, muss es frei von problematischen Inhaltsstoffen sein, denn sonst rezykliert man die immer mit. Das Premiumsilber erlaubt ein Recycling, ohne dass die Qualität des Rohmaterials beeinträchtigt wird. Das Premiumsilber ist komplett frei von Schadstoffen. Es bedarf keiner toxischen Beschichtung, die es z. B. «Wasserfest» machen soll.

Katja mit Creolen Lili Silber
Katja mit Amy Chalcedon Gold
Katja mit Halskette Mary Silber
Katja mit Amy Bergkristall Gold
SHORT WAYS

Das Design und die Endfertigung unseres Schmucks findet in Zürich in der Schweiz statt. Alle Arbeiten im Umfang des renewal service - such as professional cleaning, repair and coating - also take place in Zurich. All work steps are carried out in careful handwork.

Logo Eco Freindly
Anhänger Edelsteinherz
FAIR CONDITIONS

When selecting our production sites, we pay attention to good working conditions and fair wages. In doing so, we prefer smaller companies that are willing to implement our high standards for our environment and society.

Laini mit Perlenschmuck
Laini mit Amy Bergkristall Silber
Laini mit Perlen Halskette
Laini mit Perlenschmuck
ADVANTAGES OF PURAJOYA JEWELRY

Sustainable

Eco Friendly Logo

Sustainably manufactured with excellent quality control

Luxurious style

Creolen Ohrringe Perlmutt Mandala Tropfen Weiss Gold Vermeil

Jewelry for a luxurious & stylish appearance!

Jewelry Service

Hände Handgemacht

High-quality repairs, gold plating and new production

Customer service

Avital

Excellent customer service with contact to the founder

GET TO KNOW THE PERSON BEHIND PURAJOYA
Chief Designer Avital

I discovered my passion for jewelry over 20 years ago. My high quality collection now also belongs my own jewelry label PURAJOYA.

It is important for me to have a sustainable jewelry label that is committed to social justice and durable products in addition to sustainability.

However, I am not yet satisfied with this and offer a excellent customer service ! Besides the personal type consultation I offer jewelry repairs and gold plating an, damit du deine einstigen Lieblingsstücke erneut tragen kannst.

Would you like expert advice? Do you have questions about our products? I am happy to be your contact person for questions or if you would like professional advice.

GET TO KNOW THE PERSON BEHIND PURAJOYA
Chief Designer Avital

I discovered my passion for jewelry over 20 years ago. My high quality collection now also belongs my own jewelry label PURAJOYA.

It is important for me to have a sustainable jewelry label that is committed to social justice and durable products in addition to sustainability.

However, I am not yet satisfied with this and offer a excellent customer service ! Besides the personal type consultation I offer jewelry repairs and gold plating an, damit du deine einstigen Lieblingsstücke erneut tragen kannst.

Would you like expert advice? Do you have questions about our products? I am happy to be your contact person for questions or if you would like professional advice.

POPULAR PRODUCTS
Handpicked items from our top designer