RESPONSIBILITY

Our jewelry combines not only long-lasting quality, but also long-lasting design - slow fashion. Our jewelry has great potential to be your favorite jewelry. You will love our timeless elegant jewelry even in 10 years.

The jewelry of Purajoya is easy to combine and gives your outfit the special touch. It fits wonderfully to casual style as well as to elegant evening wear. With our Mix&Match principle you can create many different combinations from a few components and wear them with different styles.

Purajoya places great importance on creating jewelry that will be worn for a lifetime and will last. Therefore, our silver jewelry is made of high quality silver. This means that our silver jewelry lasts even longer without oxidizing and without the need for toxic cleaning agents.

Purajoya packs wherever possible with certified & recycled material. Beautiful packaging is very important to us. We take care to use only as much material as needed to ensure the jewelry is in perfect condition.

Sustainability also includes not wasting our resources. For us, being sustainable is not a state, but an ongoing process.

The preservation of resources is important to us. Therefore, the resources we use in our business activities play an essential role. Purajoya uses regained precious metals for jewelry refinement and jewelry manufacturing.

Circulatory Capability: The more individual components of a piece of jewelry are suitable for recycling, the more sustainable it is. This is because it means that the materials potentially remain in the cycle, thus saving raw materials, energy and emissions. Our premium silver jewelry fulfills this completely. It consists of 100 percent recycled silver.

Free of harmful substances: Wenn ein Produkt in den Kreislauf zurückgeführt werden soll, muss es frei von problematischen Inhaltsstoffen sein, denn sonst rezykliert man die immer mit. Das Premiumsilber erlaubt ein Recycling, ohne dass die Qualität des Rohmaterials beeinträchtigt wird. Das Premiumsilber ist komplett frei von Schadstoffen. Es bedarf keiner toxischen Beschichtung, die es z. B. «Wasserfest» machen soll.

When selecting our production sites, we pay attention to good working conditions and fair wages. In doing so, we prefer smaller companies that are willing to implement our high standards for our environment and society.