QUICK LINKS

Get to know our CHIEF DESIGNER AVITAL !

What means our PURAJOYA LOGO?

What are OUR VALUES?

Learn more about PURAJOYA’S MIX&MATCH

Why GIVING makes happy?

GET TO KNOW THE PERSON BEHIND PURAJOYA
CHIEF DESIGNER AVITAL

I discovered my passion for jewelry over 20 years ago. My high quality collection now also belongs my own jewelry label PURAJOYA.

It is important for me to have a sustainable jewelry label that is committed to social justice and durable products in addition to sustainability.

However, I am not yet satisfied with this and offer a excellent customer service ! Besides the personal type consultation I offer jewelry repairs and gold plating an, damit du deine einstigen Lieblingsstücke erneut tragen kannst.

Since the beginning, Purajoya has adopted a simple, classic style. Probably this is the secret behind the long lasting success. In a world where something "new" has to be launched every season, continuity & quality is appreciated by our customers.

Would you like expert advice? Do you have questions about our products? I am happy to be your contact person for questions or if you would like professional advice.

GET TO KNOW THE PERSON BEHIND PURAJOYA
Chief Designer Avital

I discovered my passion for jewelry over 20 years ago. My high quality collection now also belongs my own jewelry label PURAJOYA.

It is important for me to have a sustainable jewelry label that is committed to social justice and durable products in addition to sustainability.

However, I am not yet satisfied with this and offer a excellent customer service ! Besides the personal type consultation I offer jewelry repairs and gold plating an, damit du deine einstigen Lieblingsstücke erneut tragen kannst.

Would you like expert advice? Do you have questions about our products? I am happy to be your contact person for questions or if you would like professional advice.

OUR PURAJOYA LOGO
OUR LOGO IS AN EXPRESSION OF OUR PERSONALITY

Purajoya logo consists of P & J - shaped like hearts - and is an expression of our personality! There is a lot of heart and soul in our products. We pack your orders with a lot of love and care.

Pura joya means pure joy & pure jewelry. The Spanish word joya harbors several meanings at once: Jewelry, gemstone, jewels. We like the ambiguity of this word!

Logo Purajoya Herleitung 666
Logo Purajoya Herleitung 666
OUR PURAJOYA LOGO
OUR LOGO IS AN EXPRESSION OF OUR PERSONALITY

Purajoya logo consists of P & J - shaped like hearts - and is an expression of our personality! There is a lot of heart and soul in our products. We pack your orders with a lot of love and care.

Pura joya means pure joy & pure jewelry. The Spanish word joya harbors several meanings at once: Jewelry, gemstone, jewels. We like the ambiguity of this word!

Avital mit Kinder
OUR VALUES
We not only commit, but we also implement!

Our values are quality, sustainability, durability & slow fashion. We put our heart and soul into what we do. That's why the logo reflects the "P" and "J" of Purajoya as hearts.

Because we love our planet deeply, we are committed on multiple levels to sustainability, social justice and long-lasting products. Find out more about our commitment on the Sustainability page.

Avital mit Kinder
OUR VALUES
We not only commit, but we also implement!

Our values are quality, sustainability, durability & slow fashion. We put our heart and soul into what we do. That's why the logo reflects the "P" and "J" of Purajoya as hearts.

Because we love our planet deeply, we are committed on multiple levels to sustainability, social justice and long-lasting products. Find out more about our commitment on the Sustainability page.

MIX&MATCH
Our goal: Make more out of less!

The jewelry of Purajoya can be assembled by yourself in the principle of Mix&Match. From a few components you can create many combinations that match your outfit: Make more out of less!

The goals of this collection are slow fashion & minimalism. Find at Purajoya long-lasting & timeless jewelry, which allows you to create many combinations with just a few high quality pieces.

MINIMALISM: OUR MIX&MATCH PRINCIPLE TURNS A FEW INTO MORE

Mix your own style with your favorite pendants according to your mood. You can use our Mix&Match pendants as earring pendants, chain pendants or even as bracelet pendants and combine your own individual jewelry.

From a few components - a pair of hoop earrings, a necklace and some pendants - you can create many combinations to match your outfit: Make more out of less!

LIV & AMY PENDANT CHANGE

How to change the Mix&Match pendants within the Liv & Amy collection. Watch the video!

The AMY Creoles you can flip open, while with the LIV creoles the pendant can be changed via the pin. Don't forget to remove the closure beforehand.

GIFTING MAKES HAPPY
Making a gift means touching hearts - not only those of our beloved ones, but also our own, because making a gift makes you happy

Gift giving has a long tradition and is a sign of gratitude and reverence. The act of giving a gift is often emotional and arouses countless feelings. That is why it is not always easy to find the right gift.

At Purajoya you will find lovingly crafted jewelry as gift ideas for holidays and special moments: handmade earrings, necklaces and bracelets in Swiss quality.

GIFTING MAKES HAPPY
Making a gift means touching hearts - not only those of our beloved ones, but also our own, because making a gift makes you happy

Gift giving has a long tradition and is a sign of gratitude and reverence. The act of giving a gift is often emotional and arouses countless feelings. That is why it is not always easy to find the right gift.

At Purajoya you will find lovingly crafted jewelry as gift ideas for holidays and special moments: handmade earrings, necklaces and bracelets in Swiss quality.

PURAJOYA NECKLACES
ADVANTAGES OF PURAJOYA JEWELRY

Sustainable

Eco Friendly Logo

Sustainably manufactured with excellent quality control

Luxurious style

Creolen Ohrringe Perlmutt Mandala Tropfen Weiss Gold Vermeil

Jewelry for a luxurious & stylish appearance!

Jewelry service

Hände Handgemacht

High-quality repairs, gold plating and new production

Customer service

Avital

Excellent customer service with contact to the founder