QUICK LINKS

Get to know our CHIEF DESIGNER AVITAL !

What means our PURAJOYA LOGO?

What are OUR VALUES?

Learn more about PURAJOYA’S MIX&MATCH

Why GIVING makes happy?

GET TO KNOW THE PERSON BEHIND PURAJOYA
CHIEF DESIGNER AVITAL

More than 20 years ago I discovered my passion for jewelry. Now among my high quality collection is my own jewelry label PURAJOYA.

It is important to me to build a sustainable jewelry label that is committed to social justice and durable products in addition to sustainability.

I am not satisfied with that yet and offer an excellent customer service! In addition to personal type consultation, I offer jewelry repairs and jewelry renewals so you can wear your former favorite pieces again.

Since the beginning, Purajoya has adopted a simple, classic style. Probably this is the secret behind the long lasting success. In a world where something "new" has to be launched every season, continuity & quality is appreciated by our customers.

Would you like expert advice? Do you have questions about our products? I am happy to be your contact person for questions or if you would like professional advice.

Contact me
UNSER PURAJOYA LOGO
OUR LOGO IS AN EXPRESSION OF OUR PERSONALITY

Purajoya logo consists of P & J - shaped like hearts - and is an expression of our personality! There is a lot of heart and soul in our products. And we pack your orders with love and care.

Pura joya means pure joy & pure jewelry. The Spanish word joya harbors several meanings at once: Jewelry, gemstone, jewels. We like the ambiguity of this word!

Logo Purajoya Herleitung 666
OUR VALUES
We not only commit, but we also implement!

Our values are quality, sustainability, durability & slow fashion. We put our heart and soul into what we do. That's why the logo reflects the "P" and "J" of Purajoya as hearts.

Because we love our children and our planet deeply, we are committed on multiple levels to sustainability, social justice and long-lasting products. Find out more about our commitment on the Sustainability page.

MIX&MATCH
Our goal: Make more out of less!

Mix&Match the jewelry of Purajoya by yourself. From a few components you can create many combinations that match your outfit: Make more out of less!

The goals of this collection are also slow fashion & minimalism. Find at Purajoya long-lasting & timeless jewelry, where you can create many combinations with a few, high-quality pieces.

LIV & AMY PENDANT CHANGE

How to change the Mix&Match pendants within the Liv & Amy collection. Watch the video!

The AMY creoles you can flip open, while with the LIV creoles the pendant can be changed via the pin. Don't forget to remove the closure beforehand.

COMBINE BRACELET NINA

The bracelet Nina normally consists of 3 bracelets, 3 pendants and a carabiner connector. With these 7 components you can create 27 individual combinations!

MixMatch Armschmuck Grafik

Tip: You can also use the pendants as necklace or creole pendants!

Creolen Ina 20 mm Gold mit Anhänger Feder 13 mmHalskette Ina Gold 42-45 cm Anhänger Feder 8 mm
Karabiner Konnektor für Anhänger SilberKarabiner Konnektor für Anhänger Silber
Halskette Liv mit Anhänger Gold Perle Muschel SeesternHalskette Liv mit Karabiner Konnektor für Anhänger Silber - Herz Feder Seestern Muschel Edda

SLOW FASHION: LONG LASTING & TIMELESS JEWELRY

For us, slow fashion means long-lasting jewelry in a timeless and modern design. Our jewelry is designed so that you will still love it in 10 years. We make sure that the jewelry is not only timelessly beautiful, but also long lasting thanks to our refinement in Switzerland. We translate our highest standards into timeless elegance and precious materials.

MINIMALISM: OUR MIX&MATCH PRINCIPLE TURNS A FEW INTO MORE

Mix your own style with your favorite pendants according to your mood. You can use our Mix&Match pendants as earring pendants, chain pendants or even as bracelet pendants and combine your own individual jewelry.

From a few components - a pair of hoop earrings, a necklace and some pendants - you can create many combinations that match your outfit: Make more out of less!

MIX&MATCH PENDANTS

The different Mix&Match Pendants in 925 sterling silver and twenty-four carat gold plated, you can use as Earrings-pendants as well as necklace-pendants. Under the category Mix&Match Pendants you will find the right pendant for every outfit: pearl pendants, aquamarine pendants, rose quartz pendants, moonstone pendants and other gemstone pendants such as onyx, smoky quartz, Andean opal, amethyst and many more.

MIX&MATCH CREOLES

The different Mix&Match Pendants match our Mix&Match Creoles. Whether you're looking for hoop earrings with a snap clasp, studs or spring closure, every woman will find her favourite here. Start with your favourite creoles and add as many pendants as you like to your collection.

MIX&MATCH NECKLACES

The different Mix&Match Pendants match our Mix&Match Necklaces. Whether it's an elegant belcher chain, a sophisticated ball chain or a delicate anchor chain, every woman will find her favourite here. Start with your favourite necklace and add as many pendants as you like to your collection.

GIFTING MAKES HAPPY
Making a gift means touching hearts - not only those of our beloved ones, but also our own, because making a gift makes you happy

Gift giving has a long tradition and is a sign of gratitude and reverence. The act of giving a gift is often emotional and arouses countless feelings. That is why it is not always easy to find the right gift.

At Purajoya you will find lovingly crafted jewelry as gift ideas for holidays and special moments: handmade earrings, necklaces and bracelets in Swiss quality.

PURAJOYA ARMSCHMUCK
KOLLEKTION
ADVANTAGES OF PURAJOYA JEWELRY

Handmade

Hände Handgemacht

Handmade in a traditional company

With attention to detail

Creolen Ina 20 mm Gold Anhänger Kaja Spinell

First-class design with great attention to detail

Swiss quality

Highest quality in 925 silver & 24K gold

Endlessly combinable

Anhänger Lisa Silber Edelstein 12 mm facettiert mit Verzierung

Mix & match new styles over and over again