OUR BESTSELLERS
GET TO KNOW THE PERSON BEHIND PURAJOYA
Chief Designer Avital
More than 20 years ago I discovered my passion for jewelry. Now among my high quality collection is my own jewelry label PURAJOYA.
It is important to me to build a sustainable jewelry label that is committed to social justice and durable products in addition to sustainability.
I am not satisfied with that yet and offer an excellent customer service! In addition to personal type consultation, I offer jewelry repairs and jewelry renewals so you can wear your former favorite pieces again.
Would you like expert advice? Do you have questions about our products? I am happy to be your contact person for questions or if you would like professional advice.
GET TO KNOW THE PERSON BEHIND PURAJOYA
Chief Designer Avital
More than 20 years ago I discovered my passion for jewelry. Now among my high quality collection is my own jewelry label PURAJOYA.
It is important to me to build a sustainable jewelry label that is committed to social justice and durable products in addition to sustainability.
I am not satisfied with that yet and offer an excellent customer service! In addition to personal type consultation, I offer jewelry repairs and jewelry renewals so you can wear your former favorite pieces again.
Would you like expert advice? Do you have questions about our products? I am happy to be your contact person for questions or if you would like professional advice.
SUSTAINABILITY IS CLOSE TO OUR HEARTS
Purajoya focuses on slow fashion - quality and not quantity - class instead of mass!
We finish & refine our jewelry locally handmade in Switzerland
Purajoya packs with environmentally friendly Material
PURAJOYA'S UNIQUE MIX&MATCH COLLECTION
Our goal: Make more out of less!
You can Mix&Match the jewelry of Purajoya by yourself. Our Mix&Match Pendants can be used as earring pendants, necklace pendants or even as bracelet pendants and thus combine your own, individual jewelry. From a few components - a necklace, a pair of hoop earrings and some pendants - you can create many combinations that match your outfit: Make more out of less!
Goals of this collection are also Slow Fashion & Minimalism. Learn more about it and discover as well our great videos!
PURAJOYA'S UNIQUE MIX&MATCH COLLECTION
Our goal: Make more out of less!
You can Mix&Match the jewelry of Purajoya by yourself. Our Mix&Match Pendants can be used as earring pendants, necklace pendants or even as bracelet pendants and thus combine your own, individual jewelry. From a few components - a necklace, a pair of hoop earrings and some pendants - you can create many combinations that match your outfit: Make more out of less!
Goals of this collection are also Slow Fashion & Minimalism. Learn more about it and discover as well our great videos!
VISIT US AT THE MARKET
EARRINGS
Be enchanted by our earrings
At Purajoya you will find beautiful stud earrings, hoop earrings and earrings in timeless elegant looks, with pearls, gemstones or zirconia for every occasion and for every style. Are you looking for silver earrings, gold earrings, creoles in silver, creoles in gold, studs and ear pendants? Find what you are looking for, you will love the selection.
Our popular kids earrings are also very popular with ladies. The leverback closure of the children's earrings convinces especially women who like to wear safe earrings during high-impact activities.
Only the earrings make your outfit complete
Shine in new splendor and enjoy the attention and compliments. Our earrings impress with exclusivity and timeless elegance. For a complete look, we have the matching bracelet and necklace for many of our jewelry pieces. Now the look is complete!
NECKLACES
Noble necklace for any occasion and for any type of woman
Purajoya offers you various classic and timeless silver necklaces and gold necklaces with lobster clasp or spring ring closure. Are you looking for a silver chain, gold chain, ball chain, belcher chain? Find what you are looking for. You will love the selection. Some necklaces have unique pendants with sparkling cubic zirconia, pearls or gemstones.
Create your chain layering look
At Purajoya you can find not only different chain styles, but also different chain lengths. Our customers appreciate the different length selection of our ball chains and belcher chains from 40 cm - 90 cm. So you will find your ideal length among the many chains. Depending on how you combine your chain - for example, the trendy chain layering - you need different chain lengths.
BRACELETS
Handmade bracelets to match all your outfits
At Purajoya you will find beautiful bracelets in 925 silver and twenty-four carat gold plated in timeless elegant looks, with pearls, gemstones or zirconia for every occasion and for every style.
The unique feature of our elastic bracelets is the high-quality elastic band on which the precious stones and beads are threaded. So you can easily put on and take off the bracelets and combine them in countless ways.
Mix your own style
Create your own individual piece of jewelry with different charms and pendants. In our Nina line, the feather, heart or starfish charms can be combined individually or together. You can connect several bracelets and charms together with our carabiner connector and thus match the bracelet to your outfit.
SUSTAINABLE JEWELRY
Purajoya is a sustainable label for jewelry
What makes Purajoya a sustainable brand? We are committed on several levels, with a focus on SLOW FASHION and QUALITY:
- QUALITY & SLOW FASHION is important to us
- Long-lasting fashion is TIMELESS ELEGANT and TIMELESS MODERN
- ANTI-TARNISH PROTECTION keeps silver beautiful
- Beautiful PACKAGING without plastic and made from sustainable materials
- We offer REPAIR & CLEANING, also for your older jewelry pieces
- RECYCLING is important for the environment
- SHORT WAYS reduces CO2
- We are for FAIR CONDITIONS
Being sustainable is not a static condition, but an ongoing process. We are constantly on the lookout for ways to make our processes and products more environmentally friendly.