Genuine jewelry made of exquisite materials such as natural gemstones, pearls, 24 carat gold & 925 silver

KNOWN FROM
Marc 0'Polo Logo
Faces Magazin Logo
Logo Watson.ch
OUR BESTSELLERS
LONG-LASTING GENUINE JEWELRY REFINED BY SWISS HANDWORK
GET TO KNOW THE PERSON BEHIND PURAJOYA
Chief Designer Avital

More than 20 years ago I discovered my passion for jewelry. Now among my high quality collection is my own jewelry label PURAJOYA.

It is important to me to build a sustainable jewelry label that is committed to social justice and durable products in addition to sustainability.

I am not satisfied with that yet and offer an excellent customer service! In addition to personal type consultation, I offer jewelry repairs and jewelry renewals so you can wear your former favorite pieces again.

Would you like expert advice? Do you have questions about our products? I am happy to be your contact person for questions or if you would like professional advice.

Contact me
ROUNDLY CAREFREE
If you wish, we can make you happy with our EXCELLENT CUSTOMER SERVICE

PERSONAL CONSULTATION

You are looking for a gift or a piece of jewelry and don't know what fits? Contact me for a personal consultation.

Email, envelope, mail, send info@purajoya.ch
phone +41 76 831 18 97

Avital, Gründerin von Purajoya
Avital, founder of Purajoya

Avital

REPAIR SERVICE

Purajoya is a sustainable label that repairs your jewelry at net cost price! Why? Because you are worth it, and so is the environment!

RENEWAL SERVICE

Give your favourite piece a refresh to make it look like new again with a professional cleaning & refinement.

SUSTAINABILITY IS CLOSE TO OUR HEARTS

Purajoya focuses on slow fashion - quality and not quantity - class instead of mass!

We finish & refine our jewelry locally handmade in Switzerland

Purajoya packs with environmentally friendly Material

Learn here more about our love for sustainability.

ADVANTAGES OF PURAJOYA JEWELRY

Handmade

Hände Handgemacht

Handmade in a traditional company

With attention to detail

Creolen Ina 20 mm Gold Anhänger Kaja Spinell

First-class design with great attention to detail

Swiss quality

Highest quality in 925 silver & 24K gold

Endlessly combinable

Anhänger Lisa im Wechsel

Mix & match new styles over and over again

CUSTOMER FEEDBACK

PIANO CON VOCE

5 Star rating

"We discovered Purajoya on Instagram and immediately fell in love with the jewelry. It's perfect for our performances and photoshoots! We love the quality and receive many compliments. But the best thing is that it not only goes great with evening wear, but also adds a great touch to a simple outfit with jeans and a shirt. We recommend Purajoya to all jewelry lovers!"

Feedback Piano con Voce Natalie & Inga

MIRIAM

5 Star rating

"When my heart necklace arrived, I was blown away by the beautiful packaging. The jewelry is even more beautiful than on the photo. Thank you so much for the fast shipping and for the great necklace. I can gladly recommend the jewelry to others because the quality is top."

MARTINA

5 Star rating

"I have already ordered several pieces. As always, the jewellery arrives beautifully packaged after a few days. If I have any questions, Avital is quick and easy to contact, the quality has already convinced me with the first piece of jewelry and the workmanship of the jewelry is super."

NADINE

5 Star rating

"What an enchanting surprise! I ordered yesterday evening (late), this morning (early) I already found this lovingly packed box in my mailbox ... Thank you Purajoya for the delivery service and the beautiful pieces of jewelry! I love it!"

Logo Purajoya Herleitung 666
OUR LOGO REFLECTS OUR VALUES
The name PURAJOYA

Our values are quality, sustainability, durability & slow fashion. We put our heart and soul into what we do. That's why the logo reflects the "P" and "J" of Purajoya as hearts.

ABOUT US
PURAJOYA'S UNIQUE MIX&MATCH COLLECTION
Our goal: Make more out of less!

You can Mix&Match the jewelry of Purajoya by yourself. Our Mix&Match Pendants can be used as earring pendants, necklace pendants or even as bracelet pendants and thus combine your own, individual jewelry. From a few components - a necklace, a pair of hoop earrings and some pendants - you can create many combinations that match your outfit: Make more out of less!

Goals of this collection are also Slow Fashion & Minimalism. Learn more about it and discover as well our great videos!

MORE ABOUT MIX&MATCH
FIND INSPIRATION, IDEAS & NEWS ON INSTAGRAM
VISIT US AT THE MARKET
Here you will find the current dates and markets where you can meet us.
Purajoya Präsentations-Tisch ganz

EARRINGS

Be enchanted by our earrings

At Purajoya you will find beautiful stud earrings, hoop earrings and earrings in timeless elegant looks, with pearls, gemstones or zirconia for every occasion and for every style. Are you looking for silver earrings, gold earrings, creoles in silver, creoles in gold, studs and ear pendants? Find what you are looking for, you will love the selection.
Our popular kids earrings are also very popular with ladies. The leverback closure of the children's earrings convinces especially women who like to wear safe earrings during high-impact activities.

Only the earrings make your outfit complete

Shine in new splendor and enjoy the attention and compliments. Our earrings impress with exclusivity and timeless elegance. For a complete look, we have the matching bracelet and necklace for many of our jewelry pieces. Now the look is complete!

NECKLACES

Noble necklace for any occasion and for any type of woman

Purajoya offers you various classic and timeless silver necklaces and gold necklaces with lobster clasp or spring ring closure. Are you looking for a silver chain, gold chain, ball chain, belcher chain? Find what you are looking for. You will love the selection. Some necklaces have unique pendants with sparkling cubic zirconia, pearls or gemstones.

Create your chain layering look

At Purajoya you can find not only different chain styles, but also different chain lengths. Our customers appreciate the different length selection of our ball chains and belcher chains from 40 cm - 90 cm. So you will find your ideal length among the many chains. Depending on how you combine your chain - for example, the trendy chain layering - you need different chain lengths.

BRACELETS

Handmade bracelets to match all your outfits

At Purajoya you will find beautiful bracelets in 925 silver and twenty-four carat gold plated in timeless elegant looks, with pearls, gemstones or zirconia for every occasion and for every style.
The unique feature of our elastic bracelets is the high-quality elastic band on which the precious stones and beads are threaded. So you can easily put on and take off the bracelets and combine them in countless ways.

Mix your own style

Create your own individual piece of jewelry with different charms and pendants. In our Nina line, the feather, heart or starfish charms can be combined individually or together. You can connect several bracelets and charms together with our carabiner connector and thus match the bracelet to your outfit.

SUSTAINABLE JEWELRY

Purajoya is a sustainable label for jewelry

What makes Purajoya a sustainable brand? We are committed on several levels, with a focus on SLOW FASHION and QUALITY:

  • QUALITY & SLOW FASHION is important to us
  • Long-lasting fashion is TIMELESS ELEGANT and TIMELESS MODERN
  • ANTI-TARNISH PROTECTION keeps silver beautiful
  • Beautiful PACKAGING without plastic and made from sustainable materials
  • We offer REPAIR & CLEANING, also for your older jewelry pieces
  • RECYCLING is important for the environment
  • SHORT WAYS reduces CO2
  • We are for FAIR CONDITIONS

Being sustainable is not a static condition, but an ongoing process. We are constantly on the lookout for ways to make our processes and products more environmentally friendly.